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| New York
The New Literary Lottery by
Alex Williams
Good news for aspiring novelists: Advances for first-time authors
have blown sky-high. The catch? If the book doesn’t sell, the
fallout can kill your career.
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Amy Koppelman had always wanted to be a writer, even after all those
years she spent slogging away on a first novel in her closet—the only
“office” space available in her cramped Upper West Side apartment. “It
was the closest thing I had to ‘a room of one’s own,’ ” she says. She
still wanted to be a writer even after she got turned down by Columbia’s
prestigious master’s-of-fine-arts fiction program. Twice.
For seven years, she hunched over her manuscript, a tale of post-partum
depression and infanticide. The work spanned the course of two
pregnancies and several thousand nagging doubts. Even after Koppelman,
now 33, finally made the cut at Columbia in 1998, the doubts would grow
so thunderous that she considered giving up and opening a coffee shop.
During the darkest of those spells, she happened across a “Page Six”
item in the Post concerning noise complaints in Cindy Crawford’s
apartment building; it mentioned in passing that Koppelman’s idol, Joan
Didion, served on the building’s board. Although she had never met
Didion, Koppelman tracked down the handsome East Seventies prewar and
left a copy of her manuscript with the doorman. Tucked in the package
was a note, meekly asking Didion if she should just quit altogether.
Three days later, Koppelman received a reply on solemn gray stationery
that started, “Yes, you are a real writer . . . ” And so Koppelman
pressed on. It was only when she tried to sell the book, however, that
she learned what it means to be a “real writer” these days.
She began by mailing out dozens of sample chapters of the book she had
come to title Don’t Fall Apart on Me Tonight—later changed to A Mouthful
of Air. As the answers started to trickle back, Koppelman detected an
unsettling trend. “All the big New York agents and publishing houses
told me the same thing: ‘Look at the movies. You need a happy ending,’ ”
she recalls. “I showed it to one big agent who agreed to read the first
eighteen pages. She told me to stick it in a drawer, nobody cares about
dead babies—and that was her being nice. I sent a copy to a friend who
works in Hollywood. He said, ‘You don’t really want to get this
published, right? Just write the next Bridget Jones’s Diary.’ ”
It was clear to Koppelman that publishers not only didn’t seem
interested in a modest first novel but also showed no interest in the
idea of developing a writer over time, who might, several books down the
road, produce something really stellar. Instead, even from unknown
writers, they seemed to want only blockbusters. Not fitting that
category, Koppelman finally found a small, independent publisher called
MacAdam/Cage in San Francisco that believed in building a writer’s
career. A Mouthful of Air was published in April, and the New York
Observer was quick to call it an “exquisitely dark debut novel.” It is
only now that Koppelman can pause long enough to contemplate the bigger
question: Was it all worth it?
“I got a $3,000 advance for the book,” she says. “I’m not even sure that
covers the postage on the queries I sent out.”
In other words, of course it was.
For thousands of would-be novelists like Koppelman, the dream of living
the New York writer’s life will never die, even if it nearly kills them
to pursue it. But that doesn’t mean the nature of that pursuit is in any
way constant. And as always, the goal of carving out a life of letters
in the city—shared by thousands of Sarah Lawrence graduates, Starbucks
baristas, and drop-out tax attorneys alike—is inextricably linked to the
chilly realities of the publishing business. But rarely have the
realities of the marketplace changed so jarringly as they have over the
past five years. While the major publishing conglomerates continue to
cut back on “midlist” authors, they’re increasingly willing to lavish
astronomical sums on unknowns. So many, in fact, that since the late
nineties, half a million dollars is de rigueur for a first novelist
who’s perceived to have hot prospects.
And the recession that has caused sales of all but a few books to
flat-line hasn’t slowed the run on mega-advances; if anything, the
desperation to find the next Alice Sebold has only upped the ante. In
the past two years, a steady stream of first-time authors have joined
the club. Yale Law professor Stephen Carter may have made headlines when
Knopf coughed up an astonishing $4 million for his first two novels, but
he is by no means alone. Medical student Daniel Mason received $1.2
million for a two-book deal from Knopf on the strength of his manuscript
for The Piano Tuner, which appeared last fall. Hari Kunzru, a former
editor at Wired UK, received nearly $1 million for the U.S. rights to
his first novel, The Impressionist; Khaled Hosseni, an Afghan-American,
whose first book, The Kite Runner, concerns life under the Taliban,
pulled in a substantial six-figure sum, as did Alisa Valdes-Rodriguez,
who received $475,000 for The Dirty Girls Social Club, which took the
former New Mexico reporter six days to write (yes, that’s $80,000 a
day). Arthur Phillips, a Minnesota-bred Gen-Xer, earned a similar sum
with his debut smash, Prague. And the youngest recipient of publishing’s
new largesse, local poster boy Jonathan Safran Foer—a 26-year-old
Princeton grad living in Jackson Heights—received a clean half-million
from Houghton Mifflin (not to speak of a very quick $925,000 for the
paperback rights) for his first novel, Everything Is Illuminated.
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